Here we address the specific case of PVC recycling to better understand the complex, systemic barriers to and opportunities for PVC recycling, and to identify potential future enablers for this industry. This is achieved by mapping the flow of recycled PVC across its value chain, and drawing on interviews with businesses and peak bodies across the PVC industry. With a target audience of state and federal government, industry peak bodies and plastic industry businesses, as well as other interested stakeholders, this study is intended to assist PVC recycling planning and policy, and to support industry best practice. The report is timely, given the Australian government’s bans on exporting plastic waste coming into effect in July 2021 and 2022, meaning the imperative to reduce plastic waste in Australia and reduce waste going to landfill is stronger than ever.