Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution

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Using focus groups to investigate new ideas: Principles and an example of Internet-facilitated relationships in a regional financial services institution

Author(s)

Sweeney, Arthur
Perry, Chad

Griffith University Author(s)

Sweeney, Arthur

Editor(s)

Renate Buber, Johannes Gadner and Lyn Richards

Date

2004

Book Title

Applying Qualitative Methods to Marketing Management Research

Publisher link

http://www.palgrave.com/page/detail/applying-qualitative-methods-to-marketing-management-research-renate-buber/?K=9781403916600

Persistent link to this record

http://hdl.handle.net/10072/480

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