Searching for Answers: The Cause and Resolution of Conflict in Franchising
File version
Author(s)
Giddings, Jeff
Weaven, Scott
Wright, Owen
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Antti Paasio
Date
Size
96991 bytes
File type(s)
application/pdf
Location
Turku, Finland
License
Abstract
The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.
Journal Title
Conference Title
ICSB World Conference 2007
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2007 ICSB. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website.