Consumer brand classifications: An assessment of culture-of-origin versus country-of-origin

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Lim, Kenny
O'Cass, Aron
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Michelle A. Morganosky

Date
2001
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Journal of Product and Brand Management

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10

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2

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© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.

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Business and Management

Marketing

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