This study examines the effects of perceived attractiveness and facial features of unfamiliar Guyanese pre-elite athletes on perceived brand image match-up and perceived purchase intent of the FILA brand. Two hundred twenty six Guyanese citizens were presented with images of Guyanese pre-elite athletes and the FILA brand logo. The influence of the pre-elite athletes' facial features (eyes, nose, mouth, cheeks, skin) were tested on athlete match-up with FILA brand image and purchase intent of the FILA brand while controlling for perceived familiarity and attractiveness of the athletes. The findings revealed unfamiliar attractive female Guyanese pre-elite athletes can drive purchase intent of the FILA brand. Specifically, the eyes and skin significantly increased purchase intent. Unfamiliar athletes did not positively influence brand image match-up. The findings contribute to the area of athlete brand endorsement by deepening the understanding of relationships among athlete familiarity, attractiveness and match-up in terms of influencing brand image and purchase intent.