The past 30 years have observed an exponential growth in scholarly attention across disciplines focusing on the concept of sustainable development. With specific reference to the United Nations Sustainable Development Goals (SDGs), this research outlines the implications of authenticity dimensions on responsible management practices in service businesses. The association between the SDGs 8, 9, and 12, and two authenticity dimensions: Authenticity of the Producer and Deviated Authenticity will be discussed in detail. Despite being recently conceptualised and tested, these consumer-oriented dimensions of authenticity are deemed applicable to a wide range of tourism and hospitality as well as other service contexts and provide significant contributions to the achievement of the SDGs. Future research in authenticity in a service context should consider deeper engagement with such authenticity dimensions to encourage a responsible and future-proof service enterprises.