The business and politics of farmers' markets: Consumer perspectives from Byron Bay, Australia

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Burns, Catherine
Cullen, Anne
Briggs, Hayley
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2018
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Abstract

Very few studies have examined the reasons consumers attend Australian Farmers' Markets. This empirical study uses four benefits, articulated in the Australian Farmer's Market Association Strategic Plan (2017-2019), to organise and identify consumer motivations at the Byron Bay Farmers' Market. Consumers are the focus of this paper, which draws on the concepts of alterity and embeddedness to reveal a range of motivations and consumer engagement. The findings reveal a surprising mix of reflexivity and re-embedding shaped by both regional culture and individual motivations. Common across all participants was a sincere commitment to the local community and their attachment to ethical consumption.

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Australasian Journal of Regional Studies

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24

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2

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© 2018 ANZRSAI. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.

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Urban and regional planning

Applied economics

Applied economics not elsewhere classified

Human geography

Policy and administration

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