Purpose - The purpose of this paper is to contribute to the rethinking what it means to be human and our relationship with the Earth. Design/methodology/approach - The principles of the new economy were systemic, Earth-centric and directly addressed a range of issues facing life on Earth: climate change, population, resource use, the global commons, governance, management and education. Findings - In order to revisit the world and therefore co-create a new future we need to adopt clear principles. Originality/value - The paper argues that "CSR is dead" and at the same time say: "long live the sustainable enterprise economy".