Economic Conservatism Predicts Preference for Automated Products
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Northey, G
Borau, S
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Abstract
There may be two distinct dimensions of conservative political ideology, namely, economic conservatism and social conservatism. Investigating the implications of this for consumer behavior, we posit that economic conservatives express a higher preference for automated (but not manual) consumer products because the outputs that automated products produce are predictable and satisfy economic conservatives’ need for predictability. Results from study 1 support our theorizing, with study 2 implicating the role of need for predictability and study 3 ruling out work ethic as a rival mechanism. We obtain inconsistent findings about social conservatism, however. Our results add nuance to the research on political ideology by examining its two distinct dimensions (economic vs. social conservatism) and to the literature on technology adoption by highlighting one other variable that distinguishes automated from manual products (output predictability).
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Journal of the Association for Consumer Research
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7
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3
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© 2022 by University of Chicago Press. The attached file is reproduced here in accordance with the copyright policy of the publisher. First published in Current Anthropology with publishing partner Association for Consumer Research. Please refer to the journal's website for access to the definitive, published version.
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The authors hereby retract the article “Economic Conservatism Predicts Preference for Automated Products,” published in the July 2022 issue (vol. 6 [1], 10–20) of the Journal of the Association for Consumer Research. After publication, the first author identified significant errors in the experimental procedure for study 1, as well as an error in the analysis, for which he apologizes. Given this, the findings can no longer be considered reliable. All the data in this article were collected and analyzed by the first author. The second and third authors joined the research after study 1 was completed and after completion of the first round of reviews. We regretfully retract this article. The authors apologize for any problems that the publication of this article may have caused.
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Marketing
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Chan, EY; Northey, G; Borau, S, Economic Conservatism Predicts Preference for Automated Products, Journal of the Association for Consumer Research, 2022, 7 (3), pp. 287-295