Contrasting the Four Franchising Imperatives Across Hybridized Governance Models: A Preliminary Investigation

Loading...
Thumbnail Image
File version
Author(s)
Bodey, KL
Weaven, SK
Grace, DA
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2011
Size

259291 bytes

File type(s)

application/pdf

Location
License
Abstract

Although multiple-unit franchising is a popular and pervasive retailing strategy throughout the world, there is a paucity of prior research examining the factors influencing the achievement of the four franchising imperatives (i.e., unit growth, uniformity, local responsiveness and system-wide adaptation) within the context of these hybridized arrangements. Exploratory interviews were conducted (16 franchisees) and results suggest master franchising realizes the strategic imperatives of unit growth, system uniformity, system-wide adaptation and, (partially) local responsiveness. Both master franchising and area development arrangements enabled system uniformity, whilst, incremental and area representative arrangements promoted system-wide adaptation. Implications for practitioners and future academic researchers are presented.

Journal Title

Journal of Asia-Pacific Business

Conference Title
Book Title
Edition
Volume

12

Issue

3

Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© 2011 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.

Item Access Status
Note
Access the data
Related item(s)
Subject

Marketing

Marketing management (incl. strategy and customer relations)

Strategy, management and organisational behaviour

Persistent link to this record
Citation
Collections