Sex sells...or does it? How LGBT imagery influences the effectiveness of luxury brand advertisements
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Author(s)
Northey, Gavin
Dolan, Rebecca
Septianto, Felix
van Esch, Patrick
Barbera, Michael
Dolan, Rebecca
Septianto, Felix
van Esch, Patrick
Barbera, Michael
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2019
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Paris, France
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2019 Global Fashion Management Conference (2019 GFMC)
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Marketing
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Northey, G; Dolan, R; Septianto, F; van Esch, P; Barbera, M, Sex sells...or does it? How LGBT imagery influences the effectiveness of luxury brand advertisements, 2019