With increased use of interactive and mobile phone technology for the purposes of marketing, service innovation and service delivery research has focused on the ways that technology affects customers and enhances the exchange. Service providers aim to add-value to their service offering, cost-effectively, to realize greater sales volume and greater sales value over a longer customer-lifetime. In relation to museum visitors, little to no research has been conducted on the depth of relational sentiment developed via technology. Technological activities operating in a promotional capacity, attracting visitors, mobile alerts and messaging and information services facilitating and supporting services to both online and onsite consumers, would all appear to add some value and benefit to the customer exchange. Enabling technology and enabled encounters are a relatively new, strategic integration in museums. This research aims to determine what role mobile technology plays in enhancing service relationships and social bonds through the use of mobile phone technology in museums. The paper explores the role of interactive technology specifically focusing on mobile phone technology in the service paradigm of museums