This chapter commences with an overview of the role of research in universities and then hones in on the specific details of the current research quality context in Australia. One question the chapter addresses is how research culture develops in universities, or their sub-units, where there is no tradition of research. Obstacles to developing a research culture come in many forms and are reviewed. More important, solutions are identified and ideas given on how culture develops. Southern Cross University (SCU) is discussed as an example of a successful regional research institution, with reference to the Doctor of Business Administration (DBA). The burgeoning interest in evidence-based-practice in the professions is introduced as an example of how research culture is needed in universities to further support graduates in their subsequent professional life.