Emotional congruence among solo diners

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Choi, Suh-hee
Cho, Meehee
Yang, Elaine Chiao Ling
Tabari, Saloomeh
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2022
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Abstract

By taking into consideration Chinese cultural characteristics, this study examines how emotional congruence with other diners affects the experiential outcome of solo diners. The study additionally tests the moderating effect of ‘generation’ on the relationship between emotional congruence and solo dining experiential outcome. A total of 637 responses obtained from solo diners in Macao were analyzed using polynomial regression with response surface analysis. Results show that when solo diners are emotionally congruent, both positively and negatively, with other diners, they had better experiential outcome. Furthermore, Generation Z solo diners were found to be more affected by their own emotions than any other solo diners. This study indicates implications for foodservice providers that will enable them to cater for the growing solo dining market through greater understanding of the emotions of solo and other diners.

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International Journal of Hospitality Management

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101

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Hospitality management

Social Sciences

Hospitality, Leisure, Sport & Tourism

Social Sciences - Other Topics

Chinese solo diners

Emotional congruence

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Choi, S-H; Cho, M; Yang, ECL; Tabari, S, Emotional congruence among solo diners, International Journal of Hospitality Management, 2022, 101, pp. 103108

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