This paper extends the knowledge and skills in creating realistic architectural 3 dimensional modelling environments using 3D Studio Max. The theory to create rich and complex design visualisations and flythrough animations for use in the 3D, product, interior, architectural and game design fields will be covered. The paper includes advanced industry studio techniques and its design theory in creating realistic 3D models, rendering skills, lighting and camera effects, creating textures, surface finishes, shadows, reflections, raytracing and animations. Three-dimensional design has become a great design tool, providing architects with a realistic and accurate visualisation of their proposed design. In accordance with industrial expectations and requirements, computer aided design and modeling systems has become a necessity in the area of architectural and industrial design.