Conservation and sustainable management activities are critical for enhancing ecosystem services. Systematic conservation planning (SCP) is a spatial decision support process used to identify the most cost-effective places for intervention and is increasingly incorporating ecosystem services thinking. Yet, there is no clear guidance on how to incorporate ecosystem service components (i.e., supply, demand, and flow) for multiple beneficiaries into the decision problem underpinning SCP. As such, conservation plans may fall short of maximizing benefits for both people and nature. We propose a benefit-based approach to integrate ecosystem service components into SCP that uses the principles of decision theory. Our approach will improve the likelihood that ecosystem service benefits are enhanced in spatial planning applications.