The social construction of cool: implications for consumers and organisations

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The social construction of cool: implications for consumers and organisations

Author(s)

Gurrieri, L.

Griffith University Author(s)

Gurrieri, Lauren K.

Editor(s)

Keith J. Perks Paurav Shukla

Date

2008

Location

Brighton, UK

Conference Title

37th European Marketing Academy Conference Proceedings

Publisher link

https://www.emac-online.org/emac-annual-conference/past-conferences

Subject

Marketing not elsewhere classified

Persistent link to this record

http://hdl.handle.net/10072/40784

Collections

Conference outputs