A successful energy transition is multifaceted and requires a list of social metrics to be met, which the fossil fuel industry was never obliged to satisfy. The comprehensive set of social metrics include addressing public acceptance, community engagement, social innovation, governance mechanisms, and social justice implications, a set which seems rather excessive for an industry that promises to heal the world from its carbon problem. This chapter argues that while seemingly broad-ranging, these social metrics are unilateral in so far as they capture a neoliberal worldview defined by resource-thinking. I aim to recast some of this thinking through the philosophical treatment of place attachment beyond a GPS coordinate or as the location of emotional responsiveness. More than a social license to operate, I argue that the many social challenges expected to be met for a successful energy transition are more appropriately considered cultural.