Avoiding Disappointment in Marine Tourism
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Abstract
The recent High Court of Australia case of Moore v Scenic Tours Pty Ltd (2020) is a timely reminder about the importance of delivering on promises in marine tourism. This is particularly relevant right now, when maintaining customer trust and confidence is considered a crucial element for industry recovery in the new normal (ABTA, 2020; Deloitte, 2020; World Travel & Tourism Council [WTTC] & Oliver Wyman, 2020).
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Tourism in Marine Environments
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16
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4
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© 2021 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
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Tourism
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Wilks, J, Avoiding Disappointment in Marine Tourism, Tourism in Marine Environments, 2021, 16 (4), pp. 247-249