Managing the New University Student Experience in Marketing Education

Loading...
Thumbnail Image
File version

Version of Record (VoR)

Author(s)
Miller, Dale
Fisher, Ron
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)

Sharon Purchase

Date
2005
Size
File type(s)
Location

Fremantle, West Australia

License
Abstract

This paper reports on two processes used with one first year cohort, with the aim of enhancing the teaching-learning partnership. Managing the new university experience by obtaining meaningful feedback from students, acting to address student needs, and giving students early feedback on writing provide the impetus for this study. The researchers ‘broadened the boundaries’ in student-lecturer interactions by two means. The first was to use a recently developed instrument to understand student expectations at the start of a semester-based first year business core course. The second process was to provide pre-submission feedback for the first essay. The qualitative data showed how students perceived their ways of learning, their potential contributions to small groups, and that appropriate student contributions to lectures, tutorials and assignments are important to the learning process. The study also investigates the effectiveness of providing structured feedback about draft assessment to students before the submission of their first university assignment, showing that a statistically significant improvement in assessment marks results from allowing students to submit a draft of their first university assignment, provided that they receive constructive feedback. Together, these processes contribute to broadening the boundaries for effective teaching and learning.

Journal Title
Conference Title

ANZMAC 2005: Broadening the Boundaries : Conference Proceedings

Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement

© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).

Item Access Status
Note
Access the data
Related item(s)
Subject
Persistent link to this record
Citation