Restaurant Marketing on the World Wide Web
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Author(s)
Murphy, Jamie
Forrest, Edward
Wotring, C. Edward
Forrest, Edward
Wotring, C. Edward
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G Withiam
Date
1996
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Abstract
The publicity surrounding the so-called information superhighway, more commonly called the internet, has reached a fever pitch. Companies in all industries are rushing to set up computer sites to tell their story and to conduct business. This article explains the internet, particularly the section of the internet known as the worldwide web (WWW, and how some restaurants are currently using it.
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Cornell Hotel and Restaurant Administration Quarterly
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37
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1
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Clinical Microbiology