Popular Music and Macho Representation: The Case of Cumbia Villera

Loading...
Thumbnail Image
File version
Author(s)
Hortiguera, Hugo
Favoretto, Mara
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Carolina Rocha
Date
2013
Size
2081191 bytes
File type(s)
application/pdf
Location
License
Abstract

This chapter analyses Argentina's current governing political party's appropriation of the controversial but highly popular music genre known as cumbia villera for political purposes. Former president N鳴or Kirchner constructed his popularity around a transgressive macho image, identifying himself with the vast cumbia villera audiences to the point of financially supporting the emergence of the sub-genre cumbia social, a move considered opportunistic by many, but which without doubt proved successful. Paradoxically, even though the current president is Mr. Kirchner's widow, a self-proclaimed feminist, she defends exactly the same male chauvinist arguments as her husband did formerly. Our theoretical approach to this study will take into account Connell's concept of "hegemonic masculinities" to explore the relationship between popular cultural production, gender violence and official government discourses in contemporary Argentina.

Journal Title
Conference Title
Book Title
Modern Argentine Masculinities
Edition
Volume
Issue
Thesis Type
Degree Program
School
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
The Author retains moral and all proprietary rights other than copyright, such as patent and trade-mark rights to any process or procedure described in the Contribution. The attached file is reproduced here with permission of the copyright owner[s] for your personal use only. No further distribution permitted.
Item Access Status
Note
Access the data
Related item(s)
Subject
Culture, Gender, Sexuality
Persistent link to this record
Citation
Collections