Making sense of branding in SMES: a case study approach
No Thumbnail Available
File version
Author(s)
Wong, Ho Yin
Merrilees, Bill
Merrilees, Bill
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Jeffrey E. Lewin
Date
2003
Size
File type(s)
Location
Perth
License
Journal Title
Conference Title
World Marketing Congress: Academy of Marketing Science: Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment