Born Globals: How are they Different?

No Thumbnail Available
File version
Author(s)
Wong, Ho-Yin
Merrilees, Bill
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)

K. Scott Swan and Shaoming Zou

Date
2012
Size
File type(s)
Location
License
Abstract

The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.

Journal Title
Conference Title
Book Title

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Edition
Volume

23

Issue
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
Access the data
Related item(s)
Subject

Marketing Management (incl. Strategy and Customer Relations)

Marketing

Persistent link to this record
Citation
Collections