Affective design and memetic qualities: Generating affect and political engagement through bushfire TikToks

No Thumbnail Available
File version
Author(s)
Brown, Yanni
Pini, Barbara
Pavlidis, Adele
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2022
Size
File type(s)
Location
License
Abstract

This article explores the affective dimensions of social media platform TikTok, and its potential as a novel form of political participation among young people. It draws on data from a sample of 24 TikToks focused on the 2019/20 Australian bushfires, as well as seven interviews with young people who create, view and share TikToks. Building on Ash’s notion of ‘affective design’, the article demonstrates how the memetic qualities of juxtaposition, whimsy and humour are utilised to enable escape and/or connection. As young people grappled with the intensity of emotions from the Australian bushfires, TikTok gave them space for the expression of complex affects through humour, whimsy, and juxtaposition.

Journal Title
Journal of Sociology
Conference Title
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
This publication has been entered in Griffith Research Online as an advanced online version.
Access the data
Related item(s)
Subject
Cultural studies
Political science
Sociology
Human society
Social Sciences
affect
bushfires
politics
Persistent link to this record
Citation
Brown, Y; Pini, B; Pavlidis, A, Affective design and memetic qualities: Generating affect and political engagement through bushfire TikToks, Journal of Sociology, 2022
Collections