Requirements for the Success of Mobile Commercial Applications in Arabic Society: A Gulf Countries Case Study
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Houghton, Luke
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Drew, Steven
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Abstract
Mobile commerce (M-Commerce) represents one of the important online trading platforms to meet the daily needs and requirements of many people in the trading perspective through a wide range of the smartphone applications. In the present day, smartphone devices, rather than being a luxury device, have become a basic essential requirement. So, many business enterprises seek to take advantage of this technology to communicate with their customers since a large proportion of smartphone customers use it in many different aspects of their life. For example, mobile internet access represents more than 65% of Internet users in Saudi Arabia. As M-Commerce sales increase gradually during the current decade due to the major revolution in smartphone technology, practical plans to help develop M-Commerce and the commercial applications of smartphones should be reconsidered in accordance with the `aspirations of communities and their wishes. The importance of this study is in determining the fundamental requirements of communities in the Arabic region that are significant in online trading via smartphones, which may be affected according to the background and traditions of communities. Because studies show a particular result in one society it does not necessarily mean that another society will have the same experience, because of differences in traditions and characteristics of the society.
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Thesis (PhD Doctorate)
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Doctor of Philosophy (PhD)
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Institute for Integrated and Intelligent Systems
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The author owns the copyright in this thesis, unless stated otherwise.
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Subject
e Commerce, Arabic society
Mobile commerce, Arabic society
Commerce, Gulf countries
Smartphone, Gulf countries