Tourism is of growing importance to the Moreton Bay regional economy with increasing numbers of international and domestic visitors, as well as local day-trippers. The Moreton Bay Region has well-developed infrastructure with a range of natural and built resources that have seen Moreton Bay form an important part of the Brisbane region’s tourism product and market appeal. However, the increasing use of the Bay and the surrounding coastline by tourists and recreational users has wide-ranging impacts on the sensitive host ecosystems which are already under pressure from surrounding urban development. This is one of the key challenges for the sustainable development of the region. Opportunities exist to further develop the Indigenous tourism products and event sector to further differentiate the region from its competitors in South East Queensland. This chapter reviews key tourism statistics and visitor markets for the Moreton Bay Region, as well as the tourism governance arrangements and key policies and strategies for tourism. Opportunities and challenges for sustainable tourism in the region are considered, including marine recreation and tourism, tourism impacts and sustainability, Indigenous tourism and events. We also provide an audit of the region’s tourism infrastructure, products and experiences, as well as accommodation.