In order to thrive and lead the post-Covid pandemic crisis recovery, service managers are seeking effective ways to design and stage delightful experiences. Thus, this paper reviews relevant findings in the existing literature and provide critical new perspectives from cognitive psychology, transformative service and service marketing. Continuous business communication with the customer focusing on the authenticity of the service provider and service design to fulfil changing consumption goals/need in the new normal context consist of possible avenues to offer delightful service experiences. Research gaps and remaining research questions are also discussed to recommend directions for future studies in this area.