Healthy Eats – evaluation of a social marketing program delivered in primary school settings
File version
Author(s)
Isbanner, Sebastian
Carins, Julia
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
Size
File type(s)
Location
Thessaloniki, Greece
License
Abstract
More than 37 per cent of North Queensland adults are obese, 10 per cent higher than the Australian national average of about 27 per cent. In response, Life Education Queensland (LEQ) researched, developed, piloted, and delivered the Healthy Eats program that aims to empower students to make healthier food choices featuring a sustainable, whole of school approach. This study reports key program outcomes for 2021 work from the evaluation conducted by Social Marketing @ Griffith. The outcome evaluation 1) assessed the extent to which students have retained knowledge following program participation and 2) assessed whether students’ fruit and vegetable consumption improved after participation in the program. Self-report data from 19 schools and students (n=1868 (Knowledge Survey); n=1042 (Behaviour)) was analysed using a range of statistical tests. Knowledge of recommended fruit and vegetable serves changed significantly from an average of 2.92 fruit (3.55 vegetable) serves a day pre-intervention to an average of 2.13 fruit (4.81 vegetable) serves a day post-participation, aligning more closely to Australian dietary guidelines following program participation. Behavioural results for fruit consumption were also favourable with clear improvements after the intervention. Considerable increases in vegetable consumption were demonstrated in two of the eight schools. The intervention was more effective at aligning fruit consumption closer to recommended daily consumption levels.
Journal Title
Conference Title
European Social Marketing Conference
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
Access the data
Related item(s)
Subject
Social marketing
Persistent link to this record
Citation
Rundle-Thiele, S; Isbanner, S; Carins, J, Healthy Eats – evaluation of a social marketing program delivered in primary school settings, European Social Marketing Conference, 2022