Employment Relations Support for Franchisees: How much and Why?

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Kellner, Ashlea
Townsend, Keith
Wilkinson, Adrian
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Laneyrie, Frances

Li, Lizzie

Markey, Ray

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2011
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Auckland, New Zealand

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Abstract

This paper presents the franchise concept, locating it in the limited body of research that considers employment relations (ER) in these organisations. The paper considers what we know about ER in franchises and investigates the level of and influences over the support offered to franchisees. Six companies in industry sub-sectors that would not ordinarily be comparable have been used, with the franchise operations the focus of comparison. Interviews were conducted with fourteen corporate office representatives deemed appropriate or knowledgeable of the firm's ER approach. The findings of the study showed that the six case organisations varied significantly in the level and focus of support provided to franchisees.

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Dialogue Downunder: Proceedings of the 25th Conference of the Association of Industrial Relations Academics of Australia and New Zealand (AIRAANZ)

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© 2011 AIRAANZ. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.

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Human Resources Management

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