Managing Moreton Bay involves a complex set of organisations and regulations which broadly reflect the historical build-up of Aboriginal customary uses and meeting of cultural obligations followed by a set of uses of this marine space for fishing; shipping and transport; maritime safety; conservation of marine ecosystems, birds and marine species; and water quality. Until now, management has been focused on regulating uses and managing their co-existence and potential conflicts, with some acknowledgement of ‘rights’. While this is important, utilitarian and ecological values are only two of a potential set of values the public may hold towards waterways. This paper summarises the history of management of Moreton Bay, then considers how Moreton Bay and relevant aspects of the catchments are managed. It suggests new ways in which a wider set of values can be considered in management, and opportunities for communication with the interested public.