The Global Market for Management Education

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Wood, G
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Fellenz, Martin R

Hoidn, Sabine

Brady, Mairead

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2022
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Abstract

For many years now, there has been a boom in demand for management education, with the entrance of new players at all levels of the market, and many existing players raising their game. At the same time, events showed that while it was possible to generate robust student numbers, and very high rates of return that would be the envy of most private sector enterprises, the market has proven to be fundamentally volatile, with some taught programs being pro and others anti-cyclical. The research and publication game has changed through the rise of journal rankings, changes in the business models of publishers, and the influence of league tables, increasing both financial pressures and intensifying the market for talent. Finally, the COVID-19 pandemic has raised questions as to the sustainability of high levels of international student mobility (among other issues), which may be heightened by the implementation of educational protectionist policies by traditional sender nations. It also may challenge the traditional model of cross subsidization, given that online learning makes it easier to compare what is offered in different courses. This chapter discusses these issues and explores likely future trends for management education.

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The Future of Management Education

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1st

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Specialist studies in education

Educational administration, management and leadership

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Wood, G, The Global Market for Management Education, The Future of Management Education, 2022, pp. 13-27

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