The ubiquity of smartphones, wireless internet and social media have tremendously increased human connections all over the world. Facilitated by Information and Communication Technologies (ICTs), social media provides tourists new ways to access, receive, create and circulate travel related information (Neuhofer, 2016). It has also become a pivotal tool to connect people with each other and to interlink travel and people's social context in daily life (Munar, Gyimothy & Cai, 2013). Against this background, tourism scholars posit that the increasing involvement of digital technologies into travel have reconstructed tourism experiences by offering innovative forms, such as online sharing, commenting, tagging, rating, liking, and so on (Sigala, 2016). Traditional understanding of tourism experiences which are produced and consumed in a specific time and geographical location by different groups of people, should be renovated and reconfigured, with regard to its temporal, spatial and social parameters.