During recent years, mobile devices have become tools for versatile activities related to multimedia content. Especially mobile phones have emerged in this field, integrating the features of music players and digital and video cameras into mobile communication technologies. Multimedia messaging has followed text messaging, and Mobile TV is taking its steps towards large audiences. This workshop aims to gather researchers and practitioners who look at existing and anticipated end-user trends and usage culture in using and creating mobile multimedia content, as well as novel applications and ideas related to human computer interaction with mobile multimedia devices.