Retail Buyer Beliefs, Attitude, and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

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Author(s)
Alpert, Frank
Kamins, Michael
Sakano, Tomoaki
Onzo, Naoto
Graham, John
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Jeryl Whitelock

Date
2001
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International Marketing Review

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18

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2

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© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.

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Business and Management

Marketing

Tourism

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