Retail Buyer Beliefs, Attitude, and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States
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Author(s)
Alpert, Frank
Kamins, Michael
Sakano, Tomoaki
Onzo, Naoto
Graham, John
Kamins, Michael
Sakano, Tomoaki
Onzo, Naoto
Graham, John
Griffith University Author(s)
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Editor(s)
Jeryl Whitelock
Date
2001
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Journal Title
International Marketing Review
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Volume
18
Issue
2
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© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
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Subject
Business and Management
Marketing
Tourism