Consumers' usage of food delivery app: a theory of consumption values

No Thumbnail Available
File version
Author(s)
Chakraborty, Debarun
Kayal, Ghadeer
Mehta, Prashant
Nunkoo, Robin
Rana, Nripendra P
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Date
2022
Size
File type(s)
Location
License
Abstract

Food delivery applications (FDAs) represent a category of mobile applications that are used by consumers to order food online. The popularity of these FDAs has been growing exponentially recently, yet not much research has been carried out the topic. This study investigates consumers’ acceptance of FDAs using the theory of consumption values as its theoretical basis. The model explores the association between consumption values (functional, social, emotional, conditional, and epistemic), visibility, and usage intention of FDAs. Data were collected from 440 Indian consumers and the model was tested using structural equation modeling. Except for emotional value, the results indicated a significant association between functional, social, conditional, and epistemic values and usage intention. Furthermore, visibility mediated the relationship between consumption values and usage intention. This study’s theoretical and practical contributions are relevant to researchers and practitioners working in areas related to FDAs.

Journal Title

Journal of Hospitality Marketing & Management

Conference Title
Book Title
Edition
Volume

31

Issue

5

Thesis Type
Degree Program
School
Publisher link
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
Item Access Status
Note
Access the data
Related item(s)
Subject

Commercial services

Marketing

Tourism

Social Sciences

Business

Hospitality, Leisure, Sport & Tourism

Management

Business & Economics

Persistent link to this record
Citation

Chakraborty, D; Kayal, G; Mehta, P; Nunkoo, R; Rana, NP, Consumers' usage of food delivery app: a theory of consumption values, Journal of Hospitality Marketing & Management, 2022, 31 (5), pp. 601-619

Collections