Social networks, cultural orientations and e-government adoption behavior: A Fijian study

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Zhao, Fang
Naidu, Suwastika
Chand, Anand
Singh, Gurmeet
Sewak, Aarti
Karan, Maureen
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2018
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Abstract

Research demonstrates that social networks have an intrinsic relationship with culture. However, very limited research – theoretical or empirical – has examined how social networks, along with cultural orientations, influence e-government adoption. In this paper we seek to address the gap. Based on social network theory, as well as the culture models of Hofstede (2001) and House et al. (2004), we develop a research model to study the relationships between social networks, cultural orientations and e-government adoption behavior. We then test the model empirically by means of a survey in Fiji where community-based social networks are an integral part of people’s lives. Our results demonstrate in detail how social networks and cultural orientations influence e-government adoption. The theoretical and practical implications of the study are discussed.

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INFORMATION POLITY

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23

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4

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© 2018 IOS Press. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.

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Policy and administration

Political science

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