Integrating products and services through life: an aerospace experience
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Dainty, Andrew
Wilkinson, Adrian
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Professor Adrian Wilkinson
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Abstract
The purpose of this paper is to explore the evolution of "product-service" (P-S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations are advanced in terms of P-S integration, little is known about the realities of P-S provision in the sector. Much of the existing literature is normative and prescriptive, focusing upon what organisations aspire to do, but offers little insights into how attempts to integrate products and services occur or the challenges organisations encounter.
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International Journal of Operations & Production Management
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29
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5
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© 2009 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
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Business systems in context not elsewhere classified
Marketing
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