The potential of the Indigenous media sector today can be accurately described as unrecognised and unrealised, largely as a result of ad hoc policy making. Unlike both New Zealand and Canada, the existence and importance of Indigenous cultures and languages remains unacknowledged in the Australian Broadcasting Services Act 1992. While it is clear that the Federal Government will have a continuing role in supporting Indigenous media infrastructure and program production and distribution, few government agencies are aware of the existence of the sector, let alone its potential for getting their messages across to Indigenous audiences. The Indigenous media sector is probably the only medium by which information can be effectively transmitted across these cultural boundaries. As with existing national and multicultural broadcasting services, government involvement should be interpreted as an investment in the cultural future of Australia, which must include the cultural and linguistic future of Indigenous Australians.