Reading as a method of inquiry: Representations of the born global

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McGaughey, SL
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2006
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Abstract

There exists a tension between the texture and complexity of what we investigate in IB and how we often convey to others our interpretations through research representations. Constructing rich, meaning-laden representations of IB research demands greater attention to not only how we write, but also how we read. For illustration, three different 'readings' of a Born Global narrative are offered. Through the act of interpretation, reading becomes a qualitative method of inquiry. Diverse readings challenge conventions, prompting new questions and alternative ways of describing and explaining IB.

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Management International Review

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46

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4

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International business

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