Status Consumption Among Malaysian Consumers: Exploring Its Relationships With Materialism and Attention-To-Social-Comparison-Information
File version
Author(s)
E. Goldsmith, Ronald
Wan Jusof, Wan Jamalish
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Dr Erdener Kaynak
Date
Size
File type(s)
Location
License
Abstract
Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.
Journal Title
Journal of International Consumer Marketing
Conference Title
Book Title
Edition
Volume
17
Issue
4
Thesis Type
Degree Program
School
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© 2005 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Item Access Status
Note
Access the data
Related item(s)
Subject
Marketing