Service Brand Equity: A Third Perspective

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Service Brand Equity: A Third Perspective

Author(s)

Grace, Debra
King, Ceridwyn

Griffith University Author(s)

King, Ceridwyn
Grace, Debra A.

Editor(s)

HJP Timmermans

Date

2007

Location

San Francisco

Conference Title

Recent Advances in Retailing and Services Science Conference 2007

Persistent link to this record

http://hdl.handle.net/10072/18720

Collections

Conference outputs