This article is a revised version of the 2022 Michael Volkerling Memorial Lecture. It offers insights for the GLAM sector into the history of Australian national cultural policy (NCP), now in a new phase with the delivery of Revive in January 2023. It draws on the author's experience as a theatre director, a researcher into evaluation methods, and a policy activist to reflect on the challenges facing cultural policies at the current time. If arts organizations confront tough questions about diversity and inclusion, what happened to the economic ones of market efficiency and value-add that seemed all-consuming just a few years ago? The article utilizes Max Weber's conception of “a vocation” to reconsider the aims and purpose of an NCP. As the world contends with problems of entrenched inequality, catastrophic climate change, and democratic deficit, how can cultural policies, as distinct from other kinds, address these? Should they even try?