This article reviews the literature relating to the workplace issues of expecting and new parents within the framework of diversity management. Family status is a secondary dimension of diversity, and organisational responses to pregnant workers, new parents and those returning to work have rarely been explored in the context of diversity management. The concepts of diversity, diversity management and the benefits of effective diversity management are explored in relation to new and expecting parents. The issues of working mothers, pregnancy, breastfeeding, discrimination, industry segmentation, organisational commitment and organisational social responsibility in relation to diversity management are discussed. Recommendations are made regarding maternity leave, paternity leave, return to work strategies, flexible work practices, organisational culture and the role of supervisors.