Brand Placements in Computer and Video Games: An Overview and Research Questions
File version
Author(s)
Love, Anita
Pope, Nigel
Griffith University Author(s)
Primary Supervisor
Other Supervisors
Editor(s)
Jim Wiley and Peter Thirkell
Date
Size
123173 bytes
File type(s)
application/pdf
Location
Wellington
License
Abstract
Despite the size and growth of the computer and video gaming industry - as well as the increasing use of the medium for the placement of advertising and product placement - researchers have neglected this area. By drawing on existing literature and research in similar and related areas of film product placement, sponsorship and interactivity, the authors present a conceptual overview and identify areas for research.
Journal Title
Conference Title
ANZMAC 2004 Proceedings
Book Title
Edition
Volume
Issue
Thesis Type
Degree Program
School
Publisher link
DOI
Patent number
Funder(s)
Grant identifier(s)
Rights Statement
Rights Statement
© The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.