Examines the implications of total quality management for the management of people. The implementation of TQM requires the development of a high commitment employee relations strategy and involves an attempt to build a culture of continuous improvement among employees. Argues that employee relations strategies have a key role to play in the success of TQM initiatives. Cautions against underestimating the difficulties faced in winning commitment. Emphasizes that the successful implementation of TQM is likely to require far-reaching changes, not only in employee relations policies, but also in management style and work organization.