Introduction to International Marketing; Case study 1: Using social networking tools for internaitonal marketing

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Introduction to International Marketing; Case study 1: Using social networking tools for internaitonal marketing

Author(s)

Roberts, Robin Elaine

Griffith University Author(s)

Editor(s)

Terry Birkett

Date

2014

Book Title

International Marketing

Edition

4th

Publisher link

https://www.wileydirect.com.au/?s=9781118362518&lang=en

Subject

Marketing Management (incl. Strategy and Customer Relations)

Persistent link to this record

http://hdl.handle.net/10072/62865

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