Semantics have become acceptable techniques for data integration, data interoperability and data visualization in many software engineering domains and web developments over the past few years. This paper describes a software development where semantic ontology techniques have been used for developing a generic knowledge model applicable across rural industries. This technique enables us to outline a single access point for building end-user specific knowledge based systems. We have called the new solution prototype an End-User Enabled Design Environment (EUEDE) where the knowledge components from the problem ontology is used in building specific decision systems that are contextsensitive to end-user factors. Illustrating with an application from the dairy industry, we describe the design architecture and theory, and argue its generic capability to application in other problem domains.