The research detailed in this article has two aims. First, to better explore what advisors consider are important factors in the choice of business form; and, secondly, to explore whether tax benefits play a large role in this choice. A better understanding of the underlying motivations in choosing an appropriate business form is needed because making the wrong choice may result in costs for both the business and the broader economy. This article details a study of 81 Queensland advisors, exploring what they thought were important considerations regarding the formation of businesses. The findings suggest that advisors consider asset protection and tax benefits to be most important when recommending business forms.