The influence of explicit and implicit service promises on Chinese students' expectations of overseas universities

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The influence of explicit and implicit service promises on Chinese students' expectations of overseas universities

Author(s)

Prugsamatz, Sunita
Pentecost, Robin
Ofstad, Lars

Griffith University Author(s)

Prugsamatz, Sunita
Pentecost, Robin

Editor(s)

Dr Ian Phau

Date

2006

Journal Title

Asia Pacific Journal of Marketing and Logistics

Volume

18

Issue

2

Subject

Marketing

Tourism

Transportation and Freight Services

Persistent link to this record

http://hdl.handle.net/10072/13917

Collections

Journal articles